Belgacom Rebrand
Client
Belgacom Corporation, Brussels, Belgium
Design Firm
Landor Associates, London, UK
Brief
Reframe Belgacom as a more future orientated organisation by redefining brand vision, mission, positioning and values, while distinguishing it from its competitors in a commoditised market. Insure that the new visual identity reflects the new brand strategies and internal improvements.
Solution
A new and fresh identity was created that reflected and supported Belgacom’s brand values and acted as a visible symbol of upcoming improvements to customers. An implementation system was developed for nationwide use across all media.