Lisa David Design

Brief

Create a strong new visual and strategic identity for DeBeers Industrial Diamond as they separate from their parent company, while reassuring the staff and customer base that Debid and their products maintain the same levels of quality.

Solution

A streamlined and updated look was created with a common grid system, typographic style and basic elements. We then created differentiated but harmonious voices for three major audiences; corporate, business to business, and business to consumer and developed a multi-tiered implementation guidelines system for worldwide use.