Pfizer World Headquarters
Client
Pfizer Pharmaceuticals, New York City
Design Firm
Hixon Design Consultants, New York City
Brief
Redesign Pfizer’s 1961 World Headquarters public spaces, making them more modern and infusing the environment with integrated expressions of the corporation’s vision and values.
Solution
Pfizer’s existing colour palette was employed and an additional materials palette created for use in company spaces. A stained glass ceiling, depicting biological elements was installed to bring the space to life and engage the viewer. Graphics illustrating symbols and brand values were incorporated into the physical design and simple, clean signage was created to reflect the new brand.