Lisa David Design

Brief

Redefine the look of the Thames Water brand to reflect the corporate look of the parent company RWE while retaining the ‘feeling’ of Thames Water so as not to alienate loyal staff and customers

Solution

A streamlined and updated look was created with a common grid system, typographic style and basic elements. We then created differentiated but harmonious voices for three major audiences; corporate, business to business, and business to consumer and developed a multi-tiered implementation guidelines system for worldwide use.